Knight Frank South Africa offers its clients a complete marketing service locally and globally.
PHOTOGRAPHY
Knight Frank will arrange for a professional photographer to take photographs for hard copy and online advertising. Knight Frank agent’s work with the client on the presentation and styling of the property in order to maximise it’s potential.
HARD COPY ADVERTISING
LOCAL ADVERTISING
We will advertise your property weekly in ‘The Weekend Argus / Cape Property Guide’ for maximum exposure to the Cape Town market. All advertisements will be in full-colour in the corporate section of The Weekend Argus newspaper.
ADVERTISING IN GAUTENG
Knight Frank will advertise your property in ‘The Star’ and ‘The Pretoria News’.
KNIGHT FRANK GLOBAL ADVERTISING
Knight Frank produces a selection of global magazines which are also available on-line. These include International View / Private View /Africa View available at www.knightfrank.com/publications.
PROPERTY PORTALS
In addition to the Knight Frank local and international websites, your property will be listed on other relevant websites such as Property 24, Private Property and IOL Property. Internationally, the property will be listed on 54 portals globally.
Knight Frank invests in “Premium Listings” on Property 24 and Private Property, ensuring our brand is continually circulated whilst the user is searching for property, giving our clients’ property greater exposure.
SOCIAL MEDIA & ON-LINE PRESENCE
WEBSITE
South African clients have a dedicated website which is tailored to the South African real estate market including Holiday Lets. The website is intuitive, informative and user friendly with local news and useful links to the International website including properties, blog and extensive research.
Our international website is available in 21 different languages. South African properties can be found through the global search site with over 1 million visits per month.
Properties are circulated internally on the Knight Frank intranet between 418 offices in 60 countries.
FACEBOOK / TWITTER / LINKEDIN / YOUTUBE / GOOGLE +
Each platform is used differently for property show cases or sharing property related news. For instance we will feature your property on the Knight Frank South Africa Facebook page. Knight Frank fully utilises local and international social media.
NEWSLETTER
Sent to over 25,000 email addresses on a monthly basis covering the latest property news and links through to the entire Knight Frank portfolio in South Africa.
PR & MARKETING
Knight Frank employs a separate PR firm and marketing firm to ensure continuous brand activation and a supply of content to media publications on and off line.
THE KNIGHT FRANK NETWORK
New properties are sent to the network of more than 400 offices notifying all agents of properties available around the world increasing the chances of buyer referrals. We have a database of national and international buyers; we send them details of suitable properties in their specific price range.
OFFICES
Our offices are strategically located in Claremont (Southern Suburbs), Sea Point (Atlantic Seaboard & City Bowl and Hout Bay. We often find that overseas (particularly British) buyers pop in because they recognise the Knight Frank name and brand. We will feature your property in our window displays.